Thoughts on server-based computing

Thursday, June 15, 2006

Value of related technologies ...

Quite simply, the most valuable way to convey the value of a software applicaton is still via a show and tell / demo format. (much to the chagrin of sales and marketing professionals and all of their hard efforts).

How the world of show and tell has changed. From origins where people were brought into a company's offices to see the technology; to road warriors with drooping shoulders from carrying heavy computer hardware to customer sites; to online services such as Webex or Microsoft's LiveMeeting.

One of the most fascinating developments in technology that affects this space in a different way is in the area of virtualization. This is not a new concept and the technology has been around for a bit but we are just uncovering the power of this technology for our own demonstration purposes.

Without getting in to deep detail about virtualization technologies, let me say that fundamentally this technology allows you to build up / capture / replicate an entire demonstration environment including the underlying operating systems and required software and abstract it away from the hardware so that it can run as a self-contained virtual representation that can run on another computer.

Using services such as VMWare, Virtual PC, Virtual Server or others, we are now able to take our demonstration environment, virtualize it on to a DVD and distribute it to the masses. What we have found extremely valuable using this technology is that we have near certainty that the demonstration of Konect for all interested customers and partners will run as expected. For those interested parties, rather than spending time walking through the prerequisites to set up Konect and then doing the actual local Konect install, we can send the DVD and the interested parties can review on their local computer without installation and determine their interest.

Cheers!

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