A significant partnership ...

A fruit ... small, simple and beloved by millions. It makes a terrific juice as well.

A few years back one of the world's largest consultancies decided it was time for a rebrand. It was nearly 4 years ago now and happened in the wake of some significant corporate meltdowns ... Enron, Worldcom and most close to home - Arthur Anderson. The company I am talking about here is the former PWC Consulting Group. And they undertook to rebrand themselves as "Monday". A name that drew almost immediate and mostly unpleasant reaction from many corners of the business world. I personally am not sure why there was such a negative response ... well, I suppose I can but I thought it was innovative and fresh. Really, a new way of thinking about simplicity as powerful. Well, it didn't last long as Monday was soon swallowed by IBM.

But I digress. This is not the company that I am speaking about in my first paragraph. And really what would Monday (now IBM) have to do with desktopsites and Konect? (nothing ... yet!) The fruit I am speaking about is Orange.

Orange is one of the world's largest telecoms and is widely respected by its peers. So what's the relevance you may be wondering? Interestingly they appear as one of our strategic partners. That's right, there is a connection between Orange and Konect. A very strong connection. And soon we will be releasing further information to demonstrate how far Konect has come and how deep the interest is in the broader technology community for Konect's innovative capabilities.