Overcoming geography with technology - SMBs

This will be one of many of posts on the challenges facing SMBs in today's business environment. This post is specifically about the SMB that has less than 20 employees but serves a large geographic market.

When people think of SMBs they probably don't associate them with covering large geographic territories or at least it isn't the first characteristic that jumps to mind. I think most people would be surprised at the number of SMBs that face geographic challenges because of the nature of their businesses. Here are a few examples, what if you were a business that managed advertising in community facilities and used a revenue sharing model with those facilities? One city may have enough facilities to support a couple of employees but if you wanted to grow you would need to move into other cities. Once you do that, you either have remote employees or people on the move. Or what if you were a small business that made gourmet food spices and additives based in Calgary but your largest markets were really in the United States? Same thing - either remote employees or people constantly on the move.

How does an SMB support these requirements? There isn't likely enough volume or margin to be able to afford different offices from the examples I gave above. But the need to be in different markets is the same as it would be for much larger businesses.

This is a sample of the reality that SMBs face today. Without the right technologies to support these geographic challenges, how will they survive? That is why we created Konect. There is no other access infrastructure product on the market today that can support SMBs with geographically dispersed businesses as cost effectively as Konect. Giving remote workers access to centralized resources removes the need for other expensive office and / or technology options.

Food for thought.